David Appel

David Appel
Blog Posts - Page 3

David Appel is the Head of Software & SaaS at Sage Intacct, and is passionate about creating great B2B SAAS companies. Over time he has developed a series of SMB, Mid-Market, and Enterprise customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $1.1B in market capitalization for his clients.

Sage Intacct Blog

The First 90 Days for the New SaaS CFO

Making the move to CFO is a big, bold move. The CFO holds some of the most critical responsibilities among the C-suite employees at any company. As a...
Post Date July 07, 2022 Read Time 3 min read

How SaaS Companies Can Tell Their Story to...

All the more now, Investors want the data that proves you can make your plan.  For context, the struggle for investment capital among SaaS companies...
Post Date July 05, 2022 Read Time 3 min read

Establishing a Single Source of Truth for Smart...

One of the biggest roadblocks encountered by SaaS companies involves a lack of data centralization. An approach that puts all your company’s data in...
Post Date June 30, 2022 Read Time 3 min read

Financial Reporting and Forecasting in a...

Even for seasoned SaaS CFOs that have been in the subscription revenue sector for years, reporting and forecasting can be daunting processes. Not to...
Post Date June 28, 2022 Read Time 3 min read

Financial Dashboards and Metrics for Software...

If you’re the CFO of a subscription billing company, you want to bring clarity to decisions, understand where to invest, and track cash-flow and SaaS...
Post Date June 23, 2022 Read Time 3 min read

Tips to Improve Forecasting Your SaaS Company’s...

When it comes to succeeding as a SaaS CFO, few things will benefit you more than the ability to make effective forecasts. Effective reporting will...
Post Date June 21, 2022 Read Time 3 min read

5 Reporting and SaaS Metrics Must-Haves for...

When it comes to being an effective and efficient SaaS CFO, a fintech automation tool can be one of your best friends. Your company probably uses a...
Post Date June 16, 2022 Read Time 3 min read

Tips to Boost Net Revenue Retention and Stop...

If you’re a SaaS finance leader, your churn rate (the number of subscription cancellations you receive over a given period) is one of your most...
Post Date June 14, 2022 Read Time 3 min read

How to Build Your SaaS Billing Model

One of the make-or-break factors in the success of any recurring billing company is the way it selects and implements its product billing model....
Post Date June 09, 2022 Read Time 4 min read
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