David Appel

David Appel
Blog Posts

David Appel is the Head of Software & SaaS at Sage Intacct, and is passionate about creating great B2B SAAS companies. Over time he has developed a series of SMB, Mid-Market, and Enterprise customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $1.1B in market capitalization for his clients.

Sage Intacct Blog

4 Priorities During Your First 90 Days as a...

If you want to take the shot at being a CFO at a SaaS start-up, how do you reduce your risk on picking the right firm and making an impact in your...
Post Date May 17, 2022 Read Time 3 min read

Top Qualities to Look For in Your SaaS...

Bringing on your first CFO can be extremely exciting, and a strong hire can give your business a significant strategic edge. But to make an effective...
Post Date May 12, 2022 Read Time 4 min read

Predictive KPIs for SaaS Companies

When fundraising, investors will want to know certain key trajectory measures unique to SaaS companies. Key performance indicators (KPIs) are defined...
Post Date April 04, 2022 Read Time 3 min read

Unlocking Digital Transformation in SaaS...

SaaS companies are benefiting from digital transformation initiatives as catalysts to improve business performance, achieve scale and continually...
Post Date March 14, 2022 Read Time 2 min read

4 Reasons SaaS Startup CFOs Need a Tech Stack...

Over the last three years, start-ups have raised funding every 15 months. As your SaaS company grows in complexity and expectations, you reach a...
Post Date February 08, 2022 Read Time 3 min read

How SaaS CFOs are Fueling Growth Quicker After...

For many startups, QuickBooks is usually the obvious first choice because it’s known for being simple, affordable and good enough till your...
Post Date January 05, 2022 Read Time 5 min read

What Every SaaS CFO is Asking for: The 6 Cs of...

For every Board and Executive meeting, tracking your finance key performance indicators (KPI) is critical.  But what are the key metrics to guide the...
Post Date December 21, 2021 Read Time 2 min read

Goodbye Manual Operations, Hello Intuitive...

Some financial closes take 10-20 days.  How can you cut it down to 3-5?  Managing processes can be time-consuming for finance teams, especially with...
Post Date December 14, 2021 Read Time 1 min read

A Unicorn’s Path to Predictable Forecasting –...

For many startups, becoming a unicorn is the dream! And we will all agree that living the dream oftentimes require a lot of work planning and laying...
Post Date November 29, 2021 Read Time 5 min read
1 2 3 4 5

Covid19 Business Resources

We’re taking action to help our customers and partners stay connected.

Learn More Learn more arrow
Business resources