David Appel & Feyikemi Oniyitan

David Appel & Feyikemi Oniyitan
Blog Posts

David Appel is the head of Sage's Software & SaaS Industry Team for Sage Intacct. He is passionate about creating great B2B SaaS companies. Over time he has developed a series of SMB, Mid-Market, and Enterprise customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $1.1B in market capitalization for his clients. Feyikemi Oniyitan is Sage's Sr Industry Marketing Manager of Software & SaaS for Sage Intacct. She has a track record of success in industry marketing, product marketing and brand management helping SaaS and Software companies scale from startup to IPO and beyond.

Sage Intacct Blog

Customer Success Metrics for SaaS Startups &...

In a down market, there is greater risk of customers not getting value from the product. So, how can finance teams help stay in front of customer...
Post Date January 26, 2023 Read Time 3 min read

How to Build a SaaS Finance Team for the Future

The finance team of today looks incredibly different than its counterparts did five  years ago. Modern CFOs and other finance leaders are expected to...
Post Date January 24, 2023 Read Time 3 min read

The Secret Sauce to Building a Cash Flow...

Becoming (and remaining) cash flow positive is no trivial task, especially for SaaS startups in a flagging market like we’re seeing now. To stay...
Post Date January 19, 2023 Read Time 3 min read

Outgrowing QuickBooks? Here’s Your 5-Step...

If you’ve been feeling like you’re outgrowing QuickBooks, you’re hardly alone. Many SaaS startups like yours begin their financial journey’s using...
Post Date January 17, 2023 Read Time 4 min read

Accounting Compliance and Reporting: Best...

For even the most thorough of SaaS CFOs, there's a nagging question that's always risky to ignore: "How are we doing on our accounting...
Post Date January 13, 2023 Read Time 5 min read

Building a SaaS Business Financial Model You’ll...

The CFO has become the business model architect for designing their company’s SaaS financial model.  However, if you’re relying on manual SaaS...
Post Date January 12, 2023 Read Time 3 min read

Warning Signs Your SaaS Company is Outgrowing...

For many startups and businesses that are still in the very early stages of growth, spreadsheet-based accounting solutions can be a real asset. But...
Post Date December 22, 2022 Read Time 4 min read

Signs Your SaaS Company is Outgrowing...

A fast, clean closing of the books is a point of pride for SaaS Controllers. The faster the close, the faster the FP&A package to the CFO and...
Post Date December 20, 2022 Read Time 4 min read

Warning Signs Your SaaS Company is Outgrowing...

In the beginning stages of many companies and accounting departments, in SaaS billing out of spreadsheets is often a sufficient–though far from...
Post Date December 15, 2022 Read Time 4 min read
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