David Appel

David Appel
Blog Posts

David Appel is the Head of Software & SaaS at Sage Intacct, and is passionate about creating great B2B SAAS companies. Over time he has developed a series of SMB, Mid-Market, and Enterprise customer-lifecycle playbooks that focus on creating value for customers, increasing return for shareholders, and building great teams, that have generated over $1.1B in market capitalization for his clients.

Sage Intacct Blog

Financial Reporting and Forecasting in a...

Even for seasoned SaaS CFOs that have been in the subscription revenue sector for years, reporting and forecasting can be daunting processes. Not to...
Post Date June 28, 2022 Read Time 3 min read

Financial Dashboards and Metrics for Software...

If you’re the CFO of a subscription billing company, you want to bring clarity to decisions, understand where to invest, and track cash-flow and SaaS...
Post Date June 23, 2022 Read Time 3 min read

Tips to Improve Forecasting Your SaaS Company’s...

When it comes to succeeding as a SaaS CFO, few things will benefit you more than the ability to make effective forecasts. Effective reporting will...
Post Date June 21, 2022 Read Time 3 min read

5 Reporting and SaaS Metrics Must-Haves for...

When it comes to being an effective and efficient SaaS CFO, a fintech automation tool can be one of your best friends. Your company probably uses a...
Post Date June 16, 2022 Read Time 3 min read

Tips to Boost Net Revenue Retention and Stop...

If you’re a SaaS finance leader, your churn rate (the number of subscription cancellations you receive over a given period) is one of your most...
Post Date June 14, 2022 Read Time 3 min read

How to Build Your SaaS Billing Model

One of the make-or-break factors in the success of any recurring billing company is the way it selects and implements its product billing model....
Post Date June 09, 2022 Read Time 4 min read

Navigating the Complexities of Hybrid SaaS...

The SaaS industry and its various spin-off sectors have introduced a dizzying number of innovations into the business arena. One of the most...
Post Date June 07, 2022 Read Time 3 min read

What Makes a Successful IPO: Metrics You Need...

The most significant step for many SaaS companies is going public, and many financial leaders are wondering if they should, how they can, and why...
Post Date May 31, 2022 Read Time 3 min read

The Guide to ASC 606/IFRS 15 Compliance for...

ASC 606/IFRS 15, Revenue from Contracts with Customers, was the new revenue recognition standard issued by The Financial Accounting Standards Board...
Post Date May 24, 2022 Read Time 3 min read
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